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Lose the weight and feel like yourself again, in your 40s, 50s and 60s.

Personal online coaching for men and women who want to lose up to 20 pounds in 12 weeks, build strength and muscle, and keep the results. Your plan is built around your schedule, the food you enjoy and the equipment you have.

Apply for CoachingBook a call

The application takes about two minutes. Then you choose a time for your call.

Ryan Rossier, founder of Ryan Rossier Fitness, smiling with his arms crossed

Build the body. Build the habits. Keep the results.

Watch the introduction (2:12)

Meet Ryan Rossier

Our founder on why he coaches, and what fitness has taught him.

Ryan Rossier doing hammer curls in the gym
Meet Ryan RossierWatch · 2:12

At 13, Ryan broke his tibia and fibula. The plate in his leg became infected, and at one point his doctor told him amputation was on the table. He went to school day after day on crutches, sometimes in a wheelchair, and spent long enough feeling different that he started to believe it.

Lifting weights is how he built himself back up. The muscle came slowly and the confidence came with it, along with a routine to work toward and the sense of purpose that structure gives you.

After years in the fitness industry and hundreds of clients, Ryan knows that wanting to change your body can go a lot deeper than appearance. Every plan we build starts with your story.

“Going through those setbacks and injuries at such a young age taught me not to take my health for granted.”

Ryan Rossier’s signatureRyan Rossier, founder

If any of this sounds familiar, we would like to hear your story.

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How the coaching works

“The goal isn’t to make fitness your entire life.”

Ryan Rossier

Most clients already know that exercise and nutrition matter. Many have tried strict diets and workout plans they could not keep up, saw results for a while, and then watched work, family and the holidays pull them back to where they started.

We start with what you actually need and where things have gone wrong before, then build a personalized plan around your lifestyle. Training and nutrition are set to your goals, your experience and the time you realistically have.

You will understand what you are doing and why, so the plan still works when you are busy, when motivation dips and when a week does not go the way you planned.

Our approach to coachingWatch · 2:05

What coaching includes

You do not have to live in the gym to make progress.

  1. Training at home or in the gym

    Personalized workouts you can do at home or with limited equipment, written for your experience and the time you have.

  2. Nutrition without extremes

    Practical eating that helps you lose fat and build muscle, with no extreme restriction and no cutting out your favorite foods.

  3. Accountability

    Regular accountability that keeps you consistent, with your plan adjusted as your weeks change.

  4. Results you can keep

    Beyond the first 12 weeks, we plan the transition with you, so you have the habits and the knowledge to keep your results.

Apply for CoachingBook a call

In our clients’ words

Five clients in their 50s and 60s on training with Ryan.

26lbs

Lost by Steven Williams, 59, on a routine that travels with him.

“I’m 59 and travel a lot, so I needed a routine I could stick with even when I’m on the road. Ryan helped me find something that works with my lifestyle, and I was able to lose 26 lbs in the process. Having a family and kids of my own, I needed something realistic that I could stay consistent with. It’s been great finding a routine that fits into my life.”

Steven Williams, 59

“Ryan was instrumental in beginning my fitness journey on a positive note. His instructions were always goal oriented & positive. I especially enjoyed the way he mixed different routines so the workouts stayed fresh!”

Bruce M, 64

“You excel at this Ryan. You make it attainable step by step (for those that are truly ready for transformation). In a positive and realistic way!!”

Lisa K, 55

“Ryan is a knowledgeable and supportive personal trainer who helped me build a safe, effective, and sustainable fitness routine. His approach focuses on building strength, weight loss, and long-term health. Highly recommend him to anyone looking for a fitness coach in Nocatee, Ponte Vedra, or Jacksonville!”

Marc L, 52

“Ryan has helped me for about three months earlier in 2026 with my muscle building and also my weight, He was very focused on how and what worked best for me and to help me to strengthen myself. I would highly recommend him.”

Timothy M, 67

Shared by clients in their own words. Individual results vary with your starting point, consistency and health.

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Common questions

Anything we have not covered here, ask on your call.

Who is the coaching for?

Men and women in their 40s, 50s and 60s who want to lose weight, build muscle, improve their health and feel like themselves again.

Is the coaching online?

Yes. Our coaching is online, so your plan goes wherever you go, including when you travel.

Do you need a gym membership?

No. Workouts can be done at home or with limited equipment, and in a gym if you have one.

Will you have to give up the foods you enjoy?

No. Nutrition is practical, with no extreme restriction and no cutting out your favorite foods. Your plan should still leave room for a Friday night with friends and family.

How much weight can you lose?

Our coaching is built to help you lose up to 20 pounds in 12 weeks while you build strength and muscle. Results vary with your starting point, consistency and health, and the bigger goal is keeping the weight off.

What happens after the first 12 weeks?

You are not handed a generic plan and left to figure out the rest alone. We plan the transition with you, so you understand what works for you and can keep making progress.

What if work, travel or family gets in the way?

That is what the plan is built for. It is designed to keep working when you are busy, when motivation dips and when the week does not go to plan.

What happens after you apply?

Your application goes straight to Ryan. Then you book a call at a time that suits you, where we hear your story, talk through your goals and see whether coaching is the right fit.

Do you have to apply before booking a call?

No. You can book a call directly. Applying first gives us your goals and challenges before we talk.

Getting in shape does not have to mean starting over with an extreme plan.

Build the body. Build the habits. Keep the results.

Apply for CoachingBook a call

  1. Apply

    Tell us your goals and what has gotten in the way. About two minutes.

  2. Talk

    A call with Ryan to hear your story and see whether coaching is the right fit.

  3. Start

    Your plan, built around your schedule, your food and your equipment.